Privacy Policy

Dark Labs USA LLC

Last updated: July 2, 2026

This Privacy Policy explains how Dark Labs USA LLC ("Dark Labs", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from https://darklabsofficial.com (the "Site"). By using the Site, you agree to the practices described in this Policy.

The Site is operated from the United States and is intended for users located in the United States.

1. Information We Collect

Information you provide to us directly:

Contact details such as your name, email address, phone number, and shipping and billing address;
Order information, including the products you purchase and transaction history;
Account information if you create an account, such as your username and password;
Communications you send to us, including customer service inquiries and reviews;
Marketing preferences, including your consent to receive email and SMS messages.

Payment information: When you make a purchase, your payment is processed by Shopify Payments. We do not collect or store your full payment card number. Payment processing is subject to the terms and privacy practices of Shopify.

Information collected automatically: When you use the Site, we and our service providers automatically collect certain information through cookies, pixels, tags, and similar technologies, including:

Device and browser information (IP address, device type, operating system, browser type);
Usage data (pages viewed, links clicked, time spent on the Site, referring URLs);
Location information inferred from your IP address.

Information from third parties: We may receive information about you from our e-commerce platform (Shopify), our analytics and advertising partners (Google), and our marketing platform (Klaviyo).

2. How We Use Your Information

We use your personal information to:

Process, fulfill, and deliver your orders, and manage returns and exchanges;
Provide customer support and respond to your inquiries;
Send transactional messages (order confirmations, shipping updates);
Send marketing communications by email and SMS, where you have consented, through Klaviyo;
Measure and analyze traffic and usage of the Site through Google Analytics;
Deliver and measure advertising, including retargeting, through Google Ads;
Prevent fraud, secure the Site, and protect our legal rights;
Comply with applicable laws and regulations.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site, remember your preferences, analyze performance, and support advertising. These include:

Essential cookies required for the Site and checkout to function (provided through Shopify);
Analytics cookies set by Google Analytics to understand how visitors use the Site;
Advertising cookies and pixels set by Google Ads to show you relevant ads and measure ad performance;
Marketing cookies used by Klaviyo to identify subscribers and personalize communications.

You can control cookies through your browser settings and, where available, through the cookie consent controls on the Site. We honor recognized opt-out signals, including Global Privacy Control (GPC), where required by law.

4. How We Share Your Information

We do not sell your personal information for money. We share personal information only as described below:

Service providers. We share information with vendors who perform services on our behalf, including:
- Shopify — our e-commerce platform and payment processor (Shopify Payments);
- Klaviyo — our email and SMS marketing platform;
- Google — for analytics (Google Analytics) and advertising (Google Ads).
Advertising partners. We share certain online identifiers and activity with Google to deliver targeted and retargeted advertising. Under some U.S. state privacy laws (including California's CPRA), this activity may be considered "sharing" or a "sale" of personal information for cross-context behavioral advertising. You can opt out as described in Sections 5 and 6.
Legal and safety. We may disclose information to comply with the law, respond to legal requests, enforce our terms, or protect the rights, property, or safety of Dark Labs, our customers, or others.
Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

SMS / mobile information. Mobile phone numbers and SMS consent collected for our text messaging program are not sold or shared with third parties or affiliates for their own marketing purposes. Message and data rates may apply; see our Mobile Terms of Service for details.

5. Analytics and Advertising Choices

Google Analytics. We use Google Analytics to understand Site usage. You can opt out of Google Analytics by installing the browser add-on at https://tools.google.com/dlpage/gaoptout.
Google Ads. We use Google Ads for advertising and remarketing. You can manage ad personalization at https://myadcenter.google.com.
Industry opt-outs. You can opt out of interest-based advertising from participating companies at https://optout.aboutads.info and https://optout.networkadvertising.org.
Email and SMS. You can unsubscribe from marketing emails using the unsubscribe link in any message, and stop SMS messages by replying STOP.

6. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

The right to know and access the personal information we hold about you;
The right to correct inaccurate personal information;
The right to delete your personal information;
The right to opt out of the sale or sharing of your personal information and of targeted advertising;
The right to non-discrimination for exercising your privacy rights.

California residents (CCPA/CPRA): You may exercise the rights above, including the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising. You may submit a request by emailing info@darklabsofficial.com. We will verify your request and respond within the timeframe required by law. You may also use an authorized agent to submit a request on your behalf.

Other U.S. states: Residents of states with comprehensive privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others) may have similar rights and can exercise them using the contact details below.

To exercise any of these rights, contact us at info@darklabsofficial.com. We may need to verify your identity before fulfilling your request.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

8. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our products are intended for adults 18 years of age and older. The Site is not directed to children, and we do not knowingly collect personal information from anyone under the age of 18 (or under 13, as applicable). If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Dark Labs USA LLC Email: info@darklabsofficial.com Mailing address: [MAILING ADDRESS]